While it remains a mystery in the industry as to how Atari can secure its spot in the gaming hardware sphere, Chesnais is optimistic of its revival in the midst of this competitive console war spectrum. The coding for the site itself doesn't give anything way either.
"We're back in the hardware business", Atari's CEO Fred Chesnais told VentureBeat in an interview at E3 2017. But he said it is based on PC technology.
A week ago, a video was posted onto YouTube by Atari that showed off what might have been a remastered version of the Atari 2600 console.
After Atari filed for bankruptcy protection back in 2013, Chesnais bought a 25.23% stake in a bid to save the company and vowed to make it great again.
All this talk of the company making a new gaming console began last week when they started teasing something called the Ataribox. With Nintendo's recent move into the mini console market, could Atari be doing the same? Releasing a new gaming console could all be part of a big push to return the company to its former glory, though it will definitely be a challenge to do that.
Brand licensing has also been more of a priority, with the Atari name planned for use in the upcoming Blade Runner 2049 film. Consider the fact that Microsoft is one of the most successful companies in the world, it spent $100 million just developing the Xbox One's controller, and it's still in third place.