Ultimately, Samsung would want to make Bixby a flawless digital assistant so that it can compete on level with Amazon's Alexa and Google Assistant, besides SIRI. DJ Koh, president of Samsung's mobile division, revealed the news to CNBC after Samsung's Unpacked/Galaxy Note 8 event.
Samsung has promised further features for its smart assistant such as Bixby Vision, which will allow users to point their phone camera at an object and get relevant information. He told the news network that "I am already working on it" and the company will soon announce it. CNBC was interviewing Koh ahead of the Note 8 smartphone launch. It's a major win for Bixby, as the assistant has suffered from multiple delays and a lack of integrations lately.
Now supported in the U.K., Canada, Australia, South Africa, and many other countries in addition to the U.S. and South Korea, Bixby currently works only in Korean and U.S. English.
"Natural language understanding allows Bixby to continuously improve its ability to interpret regional dialects", Samsung said.
He adds that in the interest of providing a "fruitful user experience at home" with the company's devices, he'll be "moving quite heavily on it".
Bixby only "speaks" two languages - English and Korean - compared to the 21 for Siri and the 5 for Google Assistant. It's pretty much a safe bet, though one can never assume.
Samsung says it will continue to expand Bixby's capabilities. So why not a smart speaker?