The new track had its official premiere at the MTV VMAs in Los Angeles and features her darker side leaving her former self behind her. "In the final pre-chorus, she indicates that "(the old Taylor)'s dead", implying that she is no longer planning to play the nice girl.
One clip shows a number of male dancers wearing crop tops with "I [heart] TS" emblazoned on them - a clear reference to the vest top with the same slogan which Tom was photographed in during their brief fling. The song and lyric video dropped on Aug. Friday, 25, sending fans and entertainment media into a frenzy as they began to interpret the lyrics.
Taylor also made a dig at her long-term rival Katy - who she fell out with over backing dancers a few years ago - as she donned a short blonde wig, similar to the singer's current hairstyle, and crashed her vehicle as photographers looked on.
All in all, it's good to be Taylor Swift. It ends with the singer tracing out and reviving all the personas of her music career and having them bicker with each other for pretending to be fake, being nice and playing the victim card.
Wearing the same outfit, Swift repeats words used in a statement given previous year in response to a feud with the rapper: "I would very much like to be excluded from this narrative". The controversial video earned the spot as the most music video views in 24 hours and reached nearly 30 million views it's first day, which beat Adele's Hello who held the record of 27.7 million views.
Taylor Swift's new album Reputation, will be released in November.
This news comes following reports that Taylor Swift plans to release her new album "Reputation" on the anniversary of the death of Kanye West's mother, Donda West.