Internally, the Apple TV 4K will also be powered by the Apple A10X processor, which is also used in the iPad Pro. Netflix and Amazon Prime TV will also be bringing their 4K HDR content to Apple TV too. It will be available for pre-order on 15 September 2017 and will ship a week later on 22 September 2017. This delivers two times the performance over the 2015 model and grants four times the GPU performance - at the keynote event, Apple demonstrated how the Apple TV 4K could smoothly run games. All high-definition videos previously purchased from Apple will be upgraded for free to 4K, he added.
The merging of on-demand and live TV through over-the-top boxes like Apple TV appear to be the future, and updated hardware is another chance for Apple to push forward.
All 4K HDR content on iTunes will be available for the same price as HD content, said Apple. In India, Apple TV 4K starts at INR 15900 for 32GB and is priced at INR 17900 for 64GB.
For now, it has entered partnerships with all of the above to display their HDR and Dolby Vision content as its creators intended, plus Apple will let new sports programming in. The old fourth-generation Apple TV is sticking around, but it still sells for $149 for 32 GB of storage. Live streaming of the event uses Apple's HTTP Live Streaming (HLS) technology.
Apple's Senior Vice President Eddy Cue announced the new Apple TV on stage.
Later this year, Apple will introduce Airplay 2 support, allowing Apple TV to control multiple AirPlay 2-compatible speakers as well as your home theatre speakers.
Siri and the Apple TV app can help users search and access content across Apple TV.
Australia and Canada are expected to gain access to the TV app later this month, with expansion to France, Germany, Norway, Sweden and the United Kingdom later this year. The company looks to be working with studios like 20 Century Fox FOXA, Lionsgate, Paramount, Universal, Warner Brothers, and Sony Pictures SNE, and is also working with Hollywood to get all of its 4K HDR content on iTunes.