The app doesn't seem to be available in all countries, which is not at all surprising since the reason for its existence is to give users in select countries a better YouTube experience. Numerous videos showing children in inappropriate positions are created in Russian Federation and other similar countries.
Lidl in the United Kingdom said it had suspended all YouTube advertising with immediate effect.
The news comes after a shocking investigation revealed earlier that YouTube's system for reporting sexual comments on children's videos has not been working for more than a year.
YouTube recently said that content that puts kids at risk is "unacceptable".
"There shouldn't be any ads running on this content and we are working urgently to fix this", a YouTube spokesman said on Friday, according to Reuters. Users ultimately have control over their data, such as being able to preview a video before deciding whether to actually watch it, plus choosing how much data can be used for the videos.
While the exact origin and objective of the videos is unknown, Youtube has responded to outrage over the content by enacting a wave of bans against the most prominent of the account associated with the genre of videos.
"Finally, we removed ads from almost 2 million videos and over 50,000 channels masquerading as family-friendly content", YouTube said. The Guardian reported that 300 hours of video are uploaded every minute.
"They work by correlating patterns within the content - such as the use of particular word combination or image elements - that have previously been flagged by human content moderators as benign violations of the platform content policies", Ansgar Koene, senior research fellow at the University of Nottingham's School of Computer Science, told Wired.
The second problem is how the ads are disseminated.
Youtube's quick response is obviously fueled, at least in part, by the sudden drop-out of companies whose ads had played before the offending videos. The company has also created policies that will age-restrict videos that have kid-friendly characters dealing with mature themes or adult humor. The Jolt Journal even tested in several browsers and have been removed. That included the shutdown of Toy Freaks, a popular channel with 8.5 million subscribers that included videos of a single dad and his two daughters in distressing situations.