Super Bowl ad featuring Martin Luther King Jr. sparks outrage

Super Bowl ad featuring Martin Luther King Jr. sparks outrage

"Let's not fool ourselves ... this is about branding and selling products", Allieri said.

I won't allow the image of African Americans to be battered or be the topic of distinctive chatter.

Both social media and those directly tied to King's legacy can't quite agree on what to make of the ad, which received approval from King's estate.

King concluded that sermon by imagining his own funeral, saying he wanted to be remembered for doing good deeds, including serving others. Using his words to push truck sales rubbed a lot of people the wrong way. "There is no way I could see defending this". Eric Tidwell, managing director of Intellectual Properties Management, which licenses the estate, told the New York Times: "Once the final creative was presented for approval, it was reviewed to ensure it met our standard integrity clearances". For instance, the foundation that built a monument to King in Washington nine years ago had to pay $800,000 to IMP for the rights to use his words and image in fund-raising materials to raise private money for the monument. "That's something the estate felt comfortable with granting permission for us to use".

As Nathan Robinson, editor-in-chief of Current Affairs, demonstrated in a YouTube video (embedded at the top of this article), it's easy to show the disparity between King's message and the ad itself.

More news: Powerful Taiwan quake kills 2, topples buildings

On Twitter, most people expressed the idea that using King's speech to "sell trucks" crossed a line between a heartfelt message and exploiting emotions just to push a vehicle.

Martin Luther King Jr. might have starred in the most important Super Bowl commercial of the year. according to Jim Jones, anyway. Dexter is the estate's chief executive, records show.

Gallup's last poll of the public's perception of Martin Luther King pegged him at 63% negative favorability in 1966 (which is worse than Trump right now). The center was founded by King's wife, Coretta Scott King, as a living memorial to the civil rights icon. The King Center did not respond to a request for comment.

Neither the organization nor the Rev. Bernice King, is responsible for approving his "words or imagery for use in merchandise, entertainment or advertisement." it said that included the super bowl commercial. Ram Trucks, a division of Fiat-Chrysler, claims the ad was saluting service, a value embraced and embodied by King, but many consumers aren't buying it.

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