Amazon uses cash back benefits to entice Prime members to Whole Foods

Amazon uses cash back benefits to entice Prime members to Whole Foods

Amazon acquired Whole Foods Market chain of high end organic supermarkets.

Amazon.com, Inc. (NASDAQ:AMZN) has added a new perk that will encourage Prime subscribers to head over to Whole Foods for all their grocery needs. The retailer already has the same offer for cash back rewards to cardholders who purchase items on their website. Amazon also likely saves some money on credit card fees when Whole Foods customers pay with one of its branded cards than with another credit card.

How will the consolidation of these two business units play out, and will the synergies involved give Whole Foods an additional edge in the competitive grocery market? Amazon will offer 3% cash back on all Whole Foods purchases to those who don't have a subscription to Prime, so while it may not be as good as 5%, it's still a significant amount of cash back. The e-commerce giant has also started selling Amazon Echo devices inside Whole Foods stores.

More news: EA announces Burnout Paradise Remastered, coming to Xbox One next month

But this time a 5% back deal has extended to purchases beyond Amazon.com.

Amazon has found another way to leverage its acquisition of Whole Foods Market by giving the grocery store's customers an incentive to become members of its Prime program.

The implementation of a new inventory management system has led to bare shelves, and Whole Foods employees have detailed how Amazon is crushing team morale with its procedures.

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