Facebook's Sandberg says other cases of data misuse possible

Facebook's Sandberg says other cases of data misuse possible

"We all agree, any information we give on Facebook, we give it up", said Tulane Social Media Professor Ashley Nelson. Any advertiser who doesn't pass will be prohibited from running political or issue ads. "This will make it much harder for people to run pages using fake accounts, or to grow virally and spread misinformation or divisive content that way", Zuckerberg wrote.

While Facebook says its Messenger conversations aren't monitored by humans, users should be cautious about what they share on the app.

After a week of apologies related to the Cambridge Analytica scandal, Facebook had another mistake to atone for on Friday. "We should have done this sooner - and we're sorry that we did not", reads a statement by Facebook's spokesperson, cited by the media.

Facebook's reputation took another hit this week, with the revelation that the company sent a doctor on a secret mission to top U.S. hospitals, to try and convince them to share private patient data.

This kind of erratic action was seen as a breach of trust between Facebook executives and its users.

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The measure is already in place for political ads, and comes as Facebook tries to clamp down on outside election interference ahead of this year's United States mid-terms and upcoming political contests around the world.

The breach which affects more than 87 million Facebook users came after some 270,000-people allowed use of their data by a researcher. "We did not follow up and confirm, and that's on us - and particularly once they were active in the election, we should have done that". The widening scandal has led privacy advocates and users alike to call for legislators and regulators to hold Facebook accountable for what happened.

"We're doing an investigation, we're going to do audits and yes, we think it's possible, that's why we're doing the audit", she said.

"Europe was ahead on this", she told the FT.

The company is facing a global backlash over the improper sharing of data. The creator paid about 270,000 people to take the quiz which then vacuumed up not just the data of the people who took it, but also data from people on their friends list.

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