Facebook is redesigning Messenger to be more simple

Facebook is redesigning Messenger to be more simple

Messenger is trying to attract businesses in other ways, such as automated chat "bots" that can reply to customer inquiries.

While we're thrilled with this growth, we recognize that none of it would be possible without the people who propel us; the heroes of the platform who are building experiences for the 1.3 billion people who use Messenger every month. There are 300,000 bots on Messenger, three times more than a year ago, Marcus said. The company eventually plans to expand to other languages.

Anyway, the AR effects feature, the latest addition to Facebook's AR studio, is only in a closed beta test for now with four companies: ASUS, Kia Motors Corp., Nike Inc. and Sephora (pictured).

Facebook Facebook says, a user will able to send a message on Facebook to look more closely at the features of an ASUS computer, see a new auto from Kia, get a "visual red carpet" experience with a new pair of sneakers from Nike, and try on Sephora makeup. Kia will use it to let people try customizing the Kia Stinger. Sephora, as you might expect, allows you to try out different looks and styles. We're excited to see how this enhances connections between people and the brands they love, while delivering business outcomes at scale. Businesses that want to join the programme can sign up to the waiting list.

What's the point? David Marcus, vice president of Messenger, said in a blog post that with many products, people need to "visualize a product... without ever having to set foot in a store" - though he doesn't mention a little company up in Seattle that has done pretty well selling stuff online without AR or a messaging app.

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The other newly announced feature, M translations, is expected to reduce the language barrier in order to help businesses sell more goods and services.

Messenger has become a tool for businesses to connect with customers, and the ability to converse with customers in a variety of languages could help bump up advertising.

Facebook Messenger announced that starting today, its intelligent assistant M will be able to interpret words in bilingual conversations. At launch, translations from English to Spanish (and vice-versa) will be available in Marketplace conversations taking place in the US.

Communication on Messenger is increasingly visual, Facebook continues to point out.

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