WhatsApp now lets you watch Facebook, Instagram videos directly within app

WhatsApp now lets you watch Facebook, Instagram videos directly within app

After announcing a group video calling feature along with new stickers on Whatsapp last week, the popular chatting app has released a new update to the iOS version of the app. Whatsapp for iOS update 2.18.51 introduces a new feature that will enable iPhone and iPad users to watch Facebook and Instagram videos directly on Whatsapp. The social network is rolling out an in-app payments feature for some users, which will allow users to add their credit card information and pay for services without leaving Instagram.

Instagram has confirmed that it is working on a native payments feature for booking appointments at restaurants, salons, or other services, and that the feature is already live for some users in the United States and the UK. After the initial setup, users can make purchases from within Instagram.

The payments option on Instagram will work with its Shoppable Tags. In case you aren't aware, Instagram is owned by Facebook, just like WhatsApp. If Instagram does find the feature useful and makes it available to all its userbase, it can go a long way to help businesses that run on Instagram. The native in-app payment feature combined with in-app purchases can, therefore, be more easily accessible and attractable for all the users. Without making any big announcement, the photo-sharing platform added an in-app payments feature for a few accounts.

The feature is not yet now available on Android, and we can expect it to roll-out soon.

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A restaurant app, Resy is one of the first to partner with Instagram and include the payment option on its Instagram page.

In the days to come, Instagram will reportedly bring payments feature for booking movie tickets. What remains to be seen, is if Instagram will also introduce peer-to-peer payments similar to Messenger in the future.

If Instagram brings this in a full-fledged manner for all its users, this will change the buying patterns of a lot of young users.

On this recent update, there will be a "Shop Now" button directing users to the product page on the brand's store. Users will be able to view products and then complete the check-out process all within the Instagram app.

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