Google 'pauses' all 8th Amendment Referendum ads

Google 'pauses' all 8th Amendment Referendum ads

As the vote on abortion quickly approaches in Ireland, another online media giant has chose to ban all ads related to the referendum.

"Following our update around election integrity efforts globally, we have made a decision to pause all ads related to the Irish referendum on the eighth amendment", a Google spokesman said in a statement.

Google will ban all advertisements relating to Republic of Ireland's forthcoming referendum on abortion, which takes place on 25 May.

LifeNews.com is an independent news agency devoted to reporting news that affects the pro-life community. The company, along with other social networks, has been heavily criticized for a failure to stop election-related ads from Russian Federation from appearing on users' feeds in the lead-up to the 2016 USA elections.

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Meanwhile, abortion supporters like Ailbhe Smyth, co-director of the campaign to repeal the Eighth Amendment, applauded the tech giants' decision, saying it "creates a level playing field between all sides, specifically in relation to YouTube and Google searches". Advertising with Google is distributed on millions of websites, including YouTube.

He said a number of No groups had earmarked significant spending on the platform ahead of the referendum on 25 May to reach voters, and that it was a legitimate means of doing so.

The company announced last week it would be rolling out a verification process for election adverts in the United States and pledged to look at a wider range of elections globally.

The company has also previously said it will implement a system of disclosures for ad buyers to make it clear to users who paid for the ad, and that it will be publishing a Transparency Report this summer breaking out election ad purchases.

"That platform is now being undermined in order to prevent the public from hearing the message from one side". Now in Ireland abortion only happens in extreme situations.

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