Personality App Exposed 3M Facebook Users' Details

Personality App Exposed 3M Facebook Users' Details

Cambridge Analytica has been at the heart of the data scandal that has rocked Facebook, the world's largest social network, and led to calls for more regulation of user data.

Cambridge Analytica said it would shut down earlier this month after losing clients and facing high legal fees from the Facebook data scandal.

In any case, we still don't know whether any of the data was accessed by third parties who should not have, but Facebook has said it is investigating the app.

If Facebook finds evidence that these or other apps did misuse data, it will ban them and notify users via Help Centre on its website. Mark Zuckerberg, CEO of Facebook announced that the investigation began in March itself and since then they looked into thousands of apps and suspended 200 of them. They had been passed from a university lecturer to some students for a course project on creating a tool for processing Facebook data.

The investigation sprung up following reports that political consultancy firm Cambridge Analytica was able to inappropriately access the personal data of millions of Americans during the 2016 presidential election on behalf of the campaign for Donald Trump.

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However, it added that the move allows it to tailor its data policy for each country, claiming that the requirement under GDPR to describe the legal basis that applies to each form of data processing "is not a concept that has any relevance outside Europe".

Facebook suspended the myPersonality app in April of this year, four years after it started scooping up users' information.

While it's unclear whether Zuckerberg will appear before the United Kingdom government, either via video or in real life, MPs are studying Facebook's answers to their questions. In a blog post on Monday, the company says the investigation will have two phases - first, identifying potential abusers and, second, conducting a thorough review that will include audits and on-site visits. The terms allow the myPersonality team to use and distribute the data "in an anonymous manner such that the information can not be traced back to the individual user".

Those who gained access to the data would have been able to view about three million users' app scores that shows the personal characteristics of the participating individual.

I said previously that I couldn't imagine a way in which Facebook could have more badly handled this ongoing crisis.

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