Microsoft targets the iPad with its new Surface Go for $399

Microsoft targets the iPad with its new Surface Go for $399

Microsoft has just announced the Surface Go tablet for $399 which is going to compete against the entry level Apple iPad, which now retails for $329.

The Surface Go has a 10-inch screen, about the same size as the entry-level iPad. All you'll get is USB 3.1 Gen 1 Type-C, Surface Connect, a micro-SD card reader, and a 3.5mm audio jack.

I have three key takeaways for you after going hands on with Microsoft's new $399 Surface Go for the first time, which goes on sale Aug 2 but is available for pre-order today.

4GB RAM and 64GB eMMC storage for $399. LTE and 256GB SSD models are coming later.

So there's a 10in IPS screen (1200x1800) and an Intel Pentium 4415Y processor, a 1.6GHz "Gold" chip which sits at the bottom of the firm's 7th-gen Kaby Lake family.

As mentioned, the Surface Go follows Microsoft's Surface design and it appears to be a smaller version of the Surface Pro that was introduced in 2014 with the Surface Pro 3. While there are a lot of unknowns still, e.g. battery life, we're confident that Surface Go will find its place.

An official document leaked by a Reddit user indicates that the device might possibly be launched this week, along with a new Type Cover. Retail, banking, manufacturing and other vertical businesses are all on Microsoft's radar with Surface Go. This is in addition to the Surface Connector which can also be used for charging purposes and connecting the Surface desktop dock.

More news: United States tariffs take effect, China warns of 'counterattack'

Microsoft Surface Go specs: What features does the new budget Surface have?

The first major hint toward the Surface Go's intended audience is the rather extreme softening of the edges and angles that Microsoft has applied to the device.

Like Microsoft's earlier devices, the Surface Go will work with optional keyboards and mouses. Corners are a bit rounded, and with its integrated kickstand, Surface Go has a front camera with facial recognition login.

We're also curious if the tablet will finally come with its own detachable keyboard cover (aka "Type Cover") since those have generally been sold separately and can drastically bump up the total price you'll pay. Pre-orders for the Surface Go starts July 10, with shipments set to begin from August 2 in the US.

Bloomberg News reported on Microsoft's new tablet line in May.

The lightweight, 1.15-pound Surface Go - about twice as big as many smartphones - is created to be portable, but Microsoft has also developed accessories to give it more of a laptop feel.

The Surface Go should provide plenty of endurance. Consumers will receive the device with Windows 10 Home in S mode, while commercial customers will have the option for Windows 10 Pro. But while the Surface Go is indeed pocketable, it only has one screen, meaning that this ain't it. The device will be shipped starting August 2.

Related Articles