Honey Nut Cheerios Offers Amazon Prime Freebie 07/10/2018

Honey Nut Cheerios Offers Amazon Prime Freebie 07/10/2018

Today, Amazon Music announced that Ariana Grande will headline the Amazon Music Unboxing Prime Day concert in NY on July 11, streaming for fans globally on Amazon.com beginning at 8 p.m. ET. Now, let's dive into those deals.

Amazon is going all out with its messaging inside the stores, notifying shoppers that Prime members - who pay $119 per year for an array of Amazon-related benefits - can get exclusive deals at Whole Foods on various items. First time customers of Amazon's Prime Now delivery service will get $10 off their first order and an additional $10 off a future order.

The really good news, however, is that from July 11 - 17, Whole Foods will be offering a whole slew of discounts on some of the store's most popular products, including cod fillets and sparkling water.

Icelandic cod fillets, sustainably wild caught, $8.99/lb., save $6/lb.

General Mills and Amazon are capitalizing on the popularity of Honey Nut Cheerios to reward the brand's fans and incentivize new Amazon Prime memberships.

Last year's Prime Day was the biggest sales day in Amazon's history.

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"This is Whole Foods Market's first Prime Day and we're taking the shopping experience to the next level", said John Mackey, co-founder and chief executive of Whole Foods, in a statement.

Apart from the superfast delivery, Amazon is also offering steep discounts on smartphones during the Prime Day sale.

CNBC reported that 75 percent of Whole Foods customers are Prime members, but less than 20 percent of Prime members shop at Whole Foods.

"We are excited to add the best-selling Amazon Exclusive mobile phones to Prime Now selection of over 10,000 products available in hours".

After a decade of trying to sell fresh food online, Amazon found that most discerning foodies want to inspect fresh veggies and meat in the flesh before buying. Monthly charges do apply after those free periods. Tensions between Whole Foods executives and the company's suppliers and employees have risen since the Amazon acquisition.

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