Harley-Davidson rebels with an electric motorcycle

Harley-Davidson rebels with an electric motorcycle

Harley-Davidson's President and CEO Matt Levatich has stated that he is pushing hard to reverse the company's state of affairs, and defended the decision to shift production elsewhere from U.S. due to increased European Union tariffs - fuelled by Donald Trump's domestic enforcements.

It will also associate with third party e-commerce companies to help leverage its popularity in apparel and merchandise.

In an investor communication, Harley-Davidson said, "We intend to enter into a strategic alliance in Asia to launch a 250-500cc motorcycle within 2 years in India, and into other emerging markets in Asia over time".

These will be joined by a range of lightweight urban motorcycles also within 4 years, although for now, there are no more details other than a few concept sketches.

"This new product and broader distribution is meant to fuel Harley-Davidson " s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets", the company said in a statement.

Little is now known about Harley Davidson's Pan America, other than it's being tipped for a launch in early 2020, and it will feature an all-new 1250cc engine.

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It will also open smaller storefronts in urban areas to broaden its appeal.

Levatich's comments on Monday came alongside his company's announcement of a new initiative that will expand its lineup of light motorcycles for several markets around the world, including China and India.

Harley said it would bring to market three new bikes - based in a smaller, "modular" architecture - in 2020. Through the years, Harley-Davidson will consolidate lower cc segments amidst having its eye out for full size cruisers and tourers to satisfy traditional customers.

Samantha Kay, a Milwaukee resident who recently learned to ride motorcycles, said she doesn't picture electric motorcycles when she thinks of Harley-Davidson, but she welcomed news of the LiveWire.

The Harley-Davidson Streetfighter certainly is a muscular and sporty looking motorcycle, and is unlike any Harley-Davidson we've seen so far. While BMW recently introduced a 310cc bike (its smallest globally) in a manufacturing partnership with TVS, Triumph - the British cult bikemaker - has joined hands with Bajaj Auto for smaller-displacement motorcycles.

Harley last week forecast a lower-than-expected hit to profit margins from Trump's trade tariffs, despite rising raw materials costs and higher tariffs on bikes shipped to Europe.

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