People are burning Nike because Colin Kaepernick fronts its new campaign

People are burning Nike because Colin Kaepernick fronts its new campaign

Nike's new ad campaign not only featured the footballer but also hinted at Kaepernick's political stand with their tagline: "Believe in something". Pictures were shared of people destroying Nike logos, while #NikeBoycott began trending as people talked of switching company alliances.

"I think it's a awful message that they're sending and the objective of them doing it - maybe there's a reason for them doing it". Rich, who Donald Trump selected as the victor of the 2011 season of "The Celebrity Apprentice, " posted a picture of the Nike swoosh that had been removed from a pair of socks.

At a rally in Alabama past year, Trump said team owners should "get that son of a b-tch off the field" if a player knelt in protest of injustice during the anthem.

Kaepernick was first NFL player to kneel during the national anthem before games in 2016 to protest racial inequality and police brutality.

He began his protest in 2016, and has not been signed by an National Football League team since 2017, when he opted out of his contract with the San Francisco 49ers. "And I think that that's what they're counting on their customers wanting to be on the right side of".

Unsurprisingly, given the mixed reaction to Kaepernick's protest, Nike's decision has prompted strong views of support from certain quarters and condemnation from others.

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While she did not mention Kaepernick, tennis great Serena Williams tweeted out her support for Nike, with whom she has also participated in the "Just Do It" campaign.

Colin dominated global Twitter trends list and dinner table discussions on Tuesday when Nike revealed that the sports star is the face of its 30th anniversary campaigns.

Other have called for people to give their Nike items to homeless veterans instead of throwing them away or burning them.

Some Kaepernick critics took that to mean sacrificing their Nike products.

Kaepernick and fellow player Eric Reid have filed grievances against the National Football League, alleging collusion after neither had been signed by a team following their protests.

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