Apple Event Highlights: iPhone XS, iPhone XR, and Apple Watch 4

Apple Event Highlights: iPhone XS, iPhone XR, and Apple Watch 4

The iPhone XS lineup will be out in a few hours.

Instead of a dual camera, the iPhone XR features a single 12-megapixel f/1.8 wide-angle lens.

The new Watches have a new back that offers a completely new electrical sensor that does an actual ECG to check your heart health. This year, that means the introduction of an A12 Bionic chip.

Other features and specs of the phone include IP67 water resistance, the new A12 Bionic chip, Face ID, LTE Advanced, Dual SIM, and iOS 12. Its sides are also made out of aluminum, rather than stainless steel. A bigger version will be called the iPhone XS Max, which looks to be about the size of the iPhone 8 Plus, though the screen size is much larger.

The strategy has been successful, helping Apple's stock to rise more than 30 percent this year and making it the first publicly traded USA company to hit a market value of more than $1 trillion. The cameras use what Apple is calling "Smart HDR" that composites shadows, highlights, and other details into a single image.

The popular portrait mode, which de-focuses the background of a photo to emphasize the subject, has a new setting.

Schiller called this "a new era of photography", and "computational photography".

In the hand, it feels identical to the iPhone X launched previous year, and unless you get the new shiny gold flavour, there is no way to tell which model you've got.

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The new Apple watch with Global Positioning System is available for $399 and the LTE variant comes in at $499 and are both available starting September 17, with preorders starting this Friday the 14. Apple demonstrated one app, HomeCourt, that uses the camera viewfinder to track and analyse basketball shots to provide real-time feedback that can help players improve their technique. Rather than have a dual SIM slot (that's available but only in China) in the United Kingdom and USA, you'll be able to add a second account via eSIM.

Not only is the iPhone XS Max the biggest iPhone ever, it's also the most expensive. It also allows for an iPhone first: a 512GB memory disk. This model also doesn't have 3D Touch.

With two of them starting at $999 or higher in the United States, Apple appears to be taking advantage of a strong USA economy, low unemployment, and rising household wealth.

The biggest aesthetic shakeup is that the iPhone XR will arrive in no less than six new technicolour finishes, including blue, yellow and red.

You should see around 90 minutes of additional battery life compared to the iPhone 8 Plus.

Pre-orders for the new phone will open on Friday, October 19 while the on-sale date will be October 26 here in the UK.

'IPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in lovely new designs, at a more affordable price'.

They hit stores on September 21, 2018 with the iPhone XS priced at $999 (£999) and the XS Max a whopping $1,099 (£1,099).

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